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Lifestyle Europe Limited was formed following the Management Buy Out of part of the Ford Division of HMG Holding Limited, a large national motor dealer group. The formation was completed in May 2001. Preceding this, the Chairman - Marc Matthew and Managing Director - Peter Isted were the Operational Directors of the Division for many years.
The Lifestyle name was formed in advance of the Management Buy Out and it made way for a new initiative and contemporary name, which in todays market place supports the forward thinking image of the Director's and the product of the business.
With a supportive Management team the business took the local markets by storm. Heavy weight marketing programs gave way to establish a width of awareness in the immediate market areas of Kent, Surrey and Sussex.
After four years of stable business, the directors decided to expand and increase the coverage of the franchised territories by purchasing a dealership in Crawley West Sussex. This enabled a strong geographical fit with our existing Horsham, Royal Tunbridge Wells, Tonbridge and Redhill dealerships in the immediate area.
In the latter part of 2005 the Mazda franchise was added to our new facility in Crawley to marry the existing Ford franchise.
As the calendar year concluded a new concept came to town for the Group which was a new trade car supermarket - CarZone. This is housed in a new facility acquired by the Company a couple months prior to its opening.
During 2006, the company has taken another step forward opening the doors to the Subaru and Isuzu franchises for the Royal Tunbridge Wells area. These franchises have been added to the existing Ford Franchised business already long established.
Our latest addition to the family comes in the form of Lifestyle Renault, our most recent acquisition in Royal Tunbridge Wells. This latest franchise takes our manufacturer portfolio to five and paves the way for continued growth during 2007.
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The services available from the Lifestyle Group:
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Dealer
Locations |
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Tunbridge Wells
Lifestyle Subaru/Isuzu
Mount Ephraim
Royal Tunbridge Wells
Kent
TN4 8AG
Tel: 0844 8446514
e-mail |
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